Monday, May 11, 2009 Fight Biz: King of Kombat promotes with cuts, creativity

Originally posted on

"In its promotions for the show, KOK introduced a "push card" or coupon good for $3 off a regularly priced ticket and a free nonalcoholic beverage. Prices ranged from $25 to VIP cage-side for $145. Hernandez says the discount offer, which was pitched at several Austin-area bars for a six-week period ahead of the event, generated interest. Each bar promotion also included ticket giveaways. However, pre-show ticket sales were running about 15 percent behind the pace set by previous KOK events, which have featured several Texas-based fighters, including Pete Spratt, Nick Gonzalez and, most recently, Todd Moore."

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