The European Invasion

Originally posted on MMAopinion.com

With UFC 99 set to go down in Germany, with or without the nation’s youth in attendance, I’ll say that I think that Dana White’s apparent decision to set his sights on France is a good one.

Expanding the fanbase of the UFC in mainland Europe is a huge step in the right direction. I’m not convinced that it will tap a financial market like the one that Dana has put together in the U.S., but it’s certainly possible, especially if he can, yet again, access an 18-35 male demo that wants more contact and can appreciate the sport.

With the emergence of prominent French fighters like Cheick Kongo and up-and-coming Xavier Foupa-Pokam (set to fight at UFC 98), the country certainly presents a good opportunity for the UFC to showcase its foreign talent.

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