Tuesday, August 18, 2009

Hieron official for "EA Sports MMA," exec says "growth of sport" a primary goal

Originally posted on MMAjunkie.com

SAN JOSE, Calif. – Just two weeks before he'll take center stage for the UFC at the company's first-ever fight card in Portland, Ore., former UFC champion Randy Couture today took the lead role for one of the company's newest sworn enemies.

Couture joined EA Sports president Peter Moore for a press conference in San Jose, Calif., in which "The Natural" was officially announced as an "important part" of the software developer's 2010 MMA-themed video game, tentatively titled "EA Sports MMA."

New Strikeforce signee Jay Hieron was also announced as a part of the new EA Sports offering, but it was Couture's smiling face – just 14 days before he appears in the main event of UFC 102 – that EA Sports focused on today.

Click here to read the entire article on MMAjunkie.com



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